There are a number of factors to consider when selecting an attorney. First, consider their area(s) of expertise. Then, interview them and ask questions. Most attorneys will offer a free initial consultation.

The best legal minds often stress compassion and service as part of their professional philosophy. This is why you should take the time to find an attorney with these traits.


When choosing a lawyer, experience is the most important factor to consider. Whether you are facing criminal charges or need someone to help you with a business matter, you want an attorney with enough experience in your specific situation to provide the best possible outcome. Experience can also make a difference in the fees you pay. You should always check a lawyer’s website for information about their experience and fee structure.

A good place to start is the Martindale-Hubbell website. This is one of the most respected directories for lawyers and is considered the gold standard of legal ratings. You can find a lawyer’s rating here by searching for them using their name, practice area or location. The rating is based on client and peer reviews. It is important to note that these ratings are not necessarily indicative of a lawyer’s skill or quality, but rather of the fact that other attorneys have found them to be competent in their field.

Another great way to evaluate an attorney is by asking for testimonials from previous clients. This can give you a glimpse into how an attorney performs in the real world and can help you determine if they are right for your case. When a client gives a positive review, it helps establish trust. It can also encourage other clients to contact the attorney for help with their legal problems.

In addition to client reviews, you should also focus on building your reputation on specialized lawyer review websites. These websites are dedicated to helping people find lawyers in their area and have a variety of features that allow potential clients to learn more about the attorney and their experience. For example, NOLO offers a free profile that showcases a lawyer’s education, credentials, awards and professional associations to help potential clients make an informed decision.

In addition to these specialized lawyer review sites, you should also focus on getting reviews on Google and BBB. Many people use these sites to find businesses they can trust. By focusing on getting positive online reviews, you will attract more potential clients and increase your chances of obtaining a new client.


Many lawyers make their reputation based on how well they are perceived by clients. This can be reflected in online reviews, which are a critical factor for legal consumers. When a client makes the decision to hire an attorney, they are looking for a partner who will work closely with them and help guide them through their case. The best way for attorneys to build trust is by providing a positive client experience and responding to any negative reviews.

A high level of customer service will improve an attorney’s reputation and increase their chances of being recommended to new clients. In addition to having a high quality staff, lawyers should regularly check online review sites and respond to any negative comments. This will ensure that clients are getting the best possible experience with their law firm.

Attorneys should also ensure that they have a complete and professional lawyer profile on major online review sites. For example, Yelp is a popular online platform that allows people to share their experiences with attorneys. Lawyers can improve their online reputation by making sure that their Yelp profiles include a detailed practice description, photos, contact information, and working hours. It is also important to update these listings regularly.

Another reliable online resource is Martindale, which maintains a directory of attorneys and provides ratings and reviews. To get a high rating on this site, attorneys should provide a list of references and follow up with them to confirm that the information is accurate.

Online legal consumer websites such as LegalMatch also allow attorneys to connect with potential clients and showcase their experience and qualifications. Clients can choose a category and location to find the right attorney for their needs. Then, they can answer a few questions about their case, describe the issue, and state their budget. Then, the website matches them with local lawyers who are qualified to handle their case.

The internet has transformed the ways in which consumers choose legal representation. While a personal recommendation from a trusted friend or colleague can be helpful, the internet is now a tool that can be used to speed up and streamline the search for an attorney. With 93% of consumers reading online reviews, it is essential for attorneys to manage their online reputation and keep up with the competition.


As with most other services, personal recommendations are a good place to start when searching for an attorney. You should also run a search in an online lawyer directory like LegalZoom, which allows you to find vetted attorneys who specialize in your type of case and have client reviews. Business associates and local service providers, such as accountants, insurance agents, real estate brokers, and doctors are also likely to have a good handle on well-regarded lawyers in their areas of practice.

An initial consultation is the best time to evaluate an attorney’s experience, track record, and potential costs. Ask your prospective attorney how long he has been practicing and whether he has handled similar cases to yours. While he is ethically prohibited from guaranteeing a specific outcome, he should be able to tell you how often his cases have been successful and how much time it will take him to complete your legal project.

It is important to understand the hourly rate and fees that will be charged by your prospective attorney, as these can vary greatly. In general, the more experienced a lawyer is, the higher his hourly rate will be. Some attorneys charge a flat fee for their services, while others will bill by the case or project. In these instances, your prospective attorney should provide you with a detailed breakdown of all fees and expenses associated with your case.

You should also ask your prospective attorney about the availability of his office staff and how quickly he or she will respond to your calls and emails. This is an important factor to consider because you need to feel comfortable communicating with your prospective attorney, and if it will be difficult for you to reach your prospective attorney when you have questions or concerns, it may be difficult for you to work together successfully. In addition, it is a good idea to ask prospective attorneys how many clients they currently have and if they have any ongoing cases. This will give you an indication of how much time your case will receive and what their priorities are.


It might seem like common sense, but the best attorneys communicate well with their clients. This means that they speak clearly, have a good vocabulary, and are able to put their thoughts into written form in a way that makes sense. This is important because written communication is often the only way that lawyers can reach their clients. In addition, it is the main way that judges, juries, and other professionals communicate with one another.

If you can’t see a prospective lawyer in person, ask their references for information about their communication skills. This is a vital aspect of any attorney’s job, so make sure that you get a solid feel for how they communicate before making an appointment to discuss your case.

You can also check out a prospective lawyer’s online presence to see how they communicate. Most attorneys have profiles on sites like Avvo, where you can find client reviews, bar data, disciplinary records, and peer endorsements. You should also consult with businesses that serve the legal industry, such as a business broker or insurance agent, who might be able to provide you with a list of well-recommended attorneys. Finally, it is important to look for personal chemistry and an overall positive impression when you meet with potential lawyers.